The Charisma Myth : How Anyone Can Master the Art and Science of Personal Magnetism

Olivia Fox Cabane

What if charisma could be taught?Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.

Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma. This revised and updated edition is packed with new insights and cutting-edge science, including TWO BRAND NEW CHAPTERS covering topics such as neurodivergence and being charismatic online.